PCD, standing for Propaganda-Cum-Distribution, is an important model within the pharmaceutical industry that facilitates the processes involved in the manufacturing, marketing, and distribution of pharmaceutical products. This model is instrumental in bridging the gap between pharmaceutical companies and the market, ensuring that a wide range of medicinal products reach healthcare providers and patients efficiently.

Key to the PCD model is the provision of marketing and promotional support to the distributors and franchisees. This support not only includes promotional materials but also detailed information on the products, their benefits, and their usage, enabling effective communication with healthcare professionals.

The PCD model offers a unique opportunity for entrepreneurs and organizations to enter the pharmaceutical industry with the backing of established companies. By providing exclusive distribution rights within specific territories, it ensures that partners can build and grow their business in a competitive market, with a diverse and high-quality product portfolio